{
  "slug": "daylight-creator",
  "theme": "daylight",
  "name": "DAYLIGHT",
  "creator": "Emma Brooks",
  "tagline": "Home, food, wellness & everyday life",
  "headline": "Real moments.\nRelatable content.",
  "intro": "Hi, I’m Emma. I make warm, practical content that helps everyday products feel right at home.",
  "cta": "See My Content",
  "contactCta": "Tell Me About Your Brand",
  "workTitle": "Little moments,\nwell told.",
  "aboutTitle": "A homebody\nwith a camera.",
  "bio": "Usually making breakfast, rearranging a corner of my home, or heading out with my dog. I love finding useful things and sharing them in a way that feels like a conversation.",
  "approach": "Simple ideas, natural light, and a clear demonstration. I make room for the small details that help people picture a product in their own day.",
  "location": "Denver, CO",
  "filters": [
    "Product Demos",
    "Unboxings",
    "Testimonials",
    "Everyday Lifestyle"
  ],
  "projects": [
    {
      "id": "project-1",
      "title": "The first cup",
      "category": "Product Demos",
      "type": "Product demonstration",
      "format": "vertical",
      "poster": "/template-assets/creators/daylight-1.webp",
      "video": "",
      "alt": "The first cup — original demonstration imagery",
      "brief": "Show an everyday object in use, focusing on its practical details and tactile finish.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-2",
      "title": "First impressions",
      "category": "Unboxings",
      "type": "Unboxing concept",
      "format": "vertical",
      "poster": "/template-assets/creators/daylight-2.webp",
      "video": "",
      "alt": "First impressions — original demonstration imagery",
      "brief": "Introduce a product from packaging to first use in a clear, easy-to-follow sequence.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-3",
      "title": "A better breakfast ritual",
      "category": "Everyday Lifestyle",
      "type": "Food story",
      "format": "vertical",
      "poster": "/template-assets/creators/daylight-3.webp",
      "video": "",
      "alt": "A better breakfast ritual — original demonstration imagery",
      "brief": "Make a simple morning routine feel useful, inviting, and achievable.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-4",
      "title": "The everyday companion",
      "category": "Everyday Lifestyle",
      "type": "Pet lifestyle",
      "format": "vertical",
      "poster": "/template-assets/creators/daylight-4.webp",
      "video": "",
      "alt": "The everyday companion — original demonstration imagery",
      "brief": "Place a pet product in the context of a relaxed day at home.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-5",
      "title": "A little more comfort",
      "category": "Testimonials",
      "type": "Sample review format",
      "format": "vertical",
      "poster": "/template-assets/creators/daylight-5.webp",
      "video": "",
      "alt": "A little more comfort — original demonstration imagery",
      "brief": "A demonstration of a review format—not a real endorsement or a claim about a product.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-6",
      "title": "Hello from home",
      "category": "Everyday Lifestyle",
      "type": "Creator introduction",
      "format": "portrait",
      "poster": "/template-assets/creators/daylight-0.webp",
      "video": "",
      "alt": "Hello from home — original demonstration imagery",
      "brief": "Introduce the creator’s interests and the everyday settings that shape their work.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    }
  ],
  "services": [
    {
      "title": "A simple start",
      "description": "One clear idea brought to life. A good place for a first project.",
      "includes": "1 edited UGC video",
      "price": ""
    },
    {
      "title": "Everyday essentials",
      "description": "A small library of helpful, natural-feeling content.",
      "includes": "3 UGC videos + 5 photographs",
      "price": ""
    },
    {
      "title": "A month of moments",
      "description": "Fresh content around the routines your audience knows.",
      "includes": "A tailored monthly partnership",
      "price": ""
    }
  ],
  "email": "",
  "formEndpoint": "",
  "socials": [],
  "showPrices": false,
  "audienceInsights": [],
  "mediaKit": "",
  "testimonials": [],
  "clientLogos": [],
  "showreel": "",
  "showreelPoster": "/template-assets/creators/daylight-1.webp",
  "decorativeVideo": "",
  "introNote": "Fictional creator • Original demonstration portfolio",
  "portrait": "/template-assets/creators/daylight-0.webp",
  "faq": [
    [
      "What is your turnaround?",
      "Timing depends on the brief, product arrival, and deliverables. We agree a production schedule before work begins."
    ],
    [
      "Are revisions included?",
      "The agreement defines the number of revision rounds and what is included. A change in direction or a new brief is scoped separately."
    ],
    [
      "What files will I receive?",
      "Edited files in the agreed formats and aspect ratios. Raw footage, alternate edits, and additional photography can be discussed."
    ],
    [
      "Can we use the content in paid ads?",
      "Organic use, paid advertising, partnership ads, exclusivity, and usage duration are agreed separately before production."
    ],
    [
      "Do you need a large following to make UGC?",
      "No. UGC production creates content for a brand’s channels. Posting to a creator’s own audience is a separate service."
    ]
  ],
  "palette": {
    "paper": "#f5f0e8",
    "ink": "#343c33",
    "accent": "#8d503c",
    "line": "#d2d7c9",
    "muted": "#626b5d",
    "soft": "#e6e9de"
  },
  "availability": "Let’s plan your next project.",
  "journalNote": "A few favorite things, a curious eye, and a camera that comes along for the everyday."
}