{
  "slug": "frame-creator",
  "theme": "frame",
  "name": "FRAME",
  "creator": "Alex Morgan",
  "tagline": "Travel • Outdoor • Technology",
  "headline": "Stories worth\nwatching.",
  "intro": "I’m Alex, a visual storyteller creating films and photography for brands made to move people.",
  "cta": "View Selected Work",
  "contactCta": "Start a Project",
  "workTitle": "Out there.\nIn focus.",
  "aboutTitle": "Go further.\nLook closer.",
  "bio": "I’m drawn to open landscapes, useful design, and the details most people walk past. My work brings a cinematic eye to stories that still feel grounded in real life.",
  "approach": "A clear idea comes first. Then the right light, a considered composition, and an edit that knows when to move and when to breathe.",
  "location": "Portland, OR",
  "filters": [
    "Films",
    "Social",
    "Photography"
  ],
  "projects": [
    {
      "id": "project-1",
      "title": "Beyond the shoreline",
      "category": "Films",
      "type": "Travel film",
      "format": "landscape",
      "poster": "/template-assets/creators/frame-1.webp",
      "video": "",
      "alt": "Beyond the shoreline — original demonstration imagery",
      "brief": "Reveal a landscape through atmosphere, scale, and a clear sense of place.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-2",
      "title": "Designed to capture",
      "category": "Social",
      "type": "Technology story",
      "format": "vertical",
      "poster": "/template-assets/creators/frame-2.webp",
      "video": "",
      "alt": "Designed to capture — original demonstration imagery",
      "brief": "Explain a camera’s role in a creative process through concise product-led storytelling.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-3",
      "title": "The long way home",
      "category": "Films",
      "type": "Travel story",
      "format": "landscape",
      "poster": "/template-assets/creators/frame-3.webp",
      "video": "",
      "alt": "The long way home — original demonstration imagery",
      "brief": "Build a sense of discovery along a coastal route with deliberate visual pacing.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-4",
      "title": "Made for the trail",
      "category": "Social",
      "type": "Product story",
      "format": "vertical",
      "poster": "/template-assets/creators/frame-4.webp",
      "video": "",
      "alt": "Made for the trail — original demonstration imagery",
      "brief": "Connect outdoor equipment with the terrain and conditions it is designed for.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-5",
      "title": "A quieter kind of escape",
      "category": "Photography",
      "type": "Outdoor photography",
      "format": "landscape",
      "poster": "/template-assets/creators/frame-5.webp",
      "video": "",
      "alt": "A quieter kind of escape — original demonstration imagery",
      "brief": "Create a still-image series about the simple pleasure of spending a night outside.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-6",
      "title": "Behind the lens",
      "category": "Photography",
      "type": "Creator portrait",
      "format": "portrait",
      "poster": "/template-assets/creators/frame-0.webp",
      "video": "",
      "alt": "Behind the lens — original demonstration imagery",
      "brief": "Introduce the person and creative perspective behind the work.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    }
  ],
  "services": [
    {
      "title": "Short-form films",
      "description": "Purposeful storytelling for vertical and landscape formats.",
      "includes": "Concept · capture · edit",
      "price": ""
    },
    {
      "title": "Product storytelling",
      "description": "Show what a product does and why it belongs in someone’s life.",
      "includes": "Video + detail photography",
      "price": ""
    },
    {
      "title": "Monthly field notes",
      "description": "A consistent library of original imagery for your brand.",
      "includes": "A tailored monthly content package",
      "price": ""
    }
  ],
  "email": "",
  "formEndpoint": "",
  "socials": [],
  "showPrices": false,
  "audienceInsights": [],
  "mediaKit": "",
  "testimonials": [],
  "clientLogos": [],
  "showreel": "",
  "showreelPoster": "/template-assets/creators/frame-1.webp",
  "decorativeVideo": "",
  "introNote": "Fictional creator • Original demonstration portfolio",
  "portrait": "/template-assets/creators/frame-0.webp",
  "faq": [
    [
      "What is your turnaround?",
      "Timing depends on the brief, product arrival, and deliverables. We agree a production schedule before work begins."
    ],
    [
      "Are revisions included?",
      "The agreement defines the number of revision rounds and what is included. A change in direction or a new brief is scoped separately."
    ],
    [
      "What files will I receive?",
      "Edited files in the agreed formats and aspect ratios. Raw footage, alternate edits, and additional photography can be discussed."
    ],
    [
      "Can we use the content in paid ads?",
      "Organic use, paid advertising, partnership ads, exclusivity, and usage duration are agreed separately before production."
    ],
    [
      "Do you need a large following to make UGC?",
      "No. UGC production creates content for a brand’s channels. Posting to a creator’s own audience is a separate service."
    ]
  ],
  "palette": {
    "paper": "#131819",
    "ink": "#f3f0e9",
    "accent": "#ddbc88",
    "line": "#3d4444",
    "muted": "#b5bcba",
    "soft": "#1e2526"
  },
  "availability": "Let’s plan your next project."
}