{
  "slug": "muse-creator",
  "theme": "muse",
  "name": "MUSE",
  "creator": "Amelia Lane",
  "tagline": "Beauty, lifestyle & the little details",
  "headline": "Thoughtful content.\nNatural connection.",
  "intro": "I’m Amelia, a beauty and lifestyle creator making considered, natural-feeling content for brands with a point of view.",
  "cta": "Explore My Work",
  "contactCta": "Let’s Collaborate",
  "workTitle": "A considered collection.",
  "aboutTitle": "A little intention.\nA lot of personality.",
  "bio": "I find the story in the everyday: the texture of a new serum, a favorite outfit, the quiet ritual before a busy day. I bring an editorial eye and an approachable voice to every brief.",
  "approach": "Beautiful details matter. So does making the product easy to understand. My approach combines honest demonstrations, thoughtful styling, and a story that feels human.",
  "location": "Los Angeles, CA",
  "filters": [
    "Skincare",
    "Beauty",
    "Lifestyle",
    "Photography"
  ],
  "projects": [
    {
      "id": "project-1",
      "title": "The morning ritual",
      "category": "Skincare",
      "type": "Product demo",
      "format": "vertical",
      "poster": "/template-assets/creators/muse-1.webp",
      "video": "",
      "alt": "The morning ritual — original demonstration imagery",
      "brief": "Introduce a skincare routine through close-up textures and an easy-to-follow sequence.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-2",
      "title": "A softer kind of glam",
      "category": "Beauty",
      "type": "Beauty tutorial",
      "format": "vertical",
      "poster": "/template-assets/creators/muse-2.webp",
      "video": "",
      "alt": "A softer kind of glam — original demonstration imagery",
      "brief": "Build a simple everyday look with a clear before, application, and finished result.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-3",
      "title": "Getting ready, naturally",
      "category": "Lifestyle",
      "type": "Creator introduction",
      "format": "vertical",
      "poster": "/template-assets/creators/muse-0.webp",
      "video": "",
      "alt": "Getting ready, naturally — original demonstration imagery",
      "brief": "Create an approachable introduction that places the creator at the heart of the story.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-4",
      "title": "The linen edit",
      "category": "Photography",
      "type": "Fashion editorial",
      "format": "portrait",
      "poster": "/template-assets/creators/muse-3.webp",
      "video": "",
      "alt": "The linen edit — original demonstration imagery",
      "brief": "Photograph natural fabrics and relaxed styling in warm, directional light.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-5",
      "title": "Slow Sunday",
      "category": "Lifestyle",
      "type": "Lifestyle story",
      "format": "vertical",
      "poster": "/template-assets/creators/muse-4.webp",
      "video": "",
      "alt": "Slow Sunday — original demonstration imagery",
      "brief": "Connect a daily ritual to a product moment without interrupting the story.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-6",
      "title": "Objects of affection",
      "category": "Photography",
      "type": "Product photography",
      "format": "portrait",
      "poster": "/template-assets/creators/muse-5.webp",
      "video": "",
      "alt": "Objects of affection — original demonstration imagery",
      "brief": "Show texture, packaging, and shape through a composed still-life series.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    }
  ],
  "services": [
    {
      "title": "UGC video",
      "description": "Natural product demos, routines, and voiceover stories.",
      "includes": "1–3 edited vertical videos",
      "price": ""
    },
    {
      "title": "Editorial photography",
      "description": "Tactile product details and lifestyle imagery.",
      "includes": "10 edited photographs",
      "price": ""
    },
    {
      "title": "Creative partnership",
      "description": "A consistent visual language across a month of content.",
      "includes": "A tailored monthly content plan",
      "price": ""
    }
  ],
  "email": "",
  "formEndpoint": "",
  "socials": [],
  "showPrices": false,
  "audienceInsights": [],
  "mediaKit": "",
  "testimonials": [],
  "clientLogos": [],
  "showreel": "",
  "showreelPoster": "/template-assets/creators/muse-1.webp",
  "decorativeVideo": "",
  "introNote": "Fictional creator • Original demonstration portfolio",
  "portrait": "/template-assets/creators/muse-0.webp",
  "faq": [
    [
      "What is your turnaround?",
      "Timing depends on the brief, product arrival, and deliverables. We agree a production schedule before work begins."
    ],
    [
      "Are revisions included?",
      "The agreement defines the number of revision rounds and what is included. A change in direction or a new brief is scoped separately."
    ],
    [
      "What files will I receive?",
      "Edited files in the agreed formats and aspect ratios. Raw footage, alternate edits, and additional photography can be discussed."
    ],
    [
      "Can we use the content in paid ads?",
      "Organic use, paid advertising, partnership ads, exclusivity, and usage duration are agreed separately before production."
    ],
    [
      "Do you need a large following to make UGC?",
      "No. UGC production creates content for a brand’s channels. Posting to a creator’s own audience is a separate service."
    ]
  ],
  "palette": {
    "paper": "#f5f0e9",
    "ink": "#2c2422",
    "accent": "#703c48",
    "line": "#d7ccc3",
    "muted": "#6d615a",
    "soft": "#eae0d7"
  },
  "availability": "Let’s plan your next project.",
  "openingImage": "/template-assets/creators/muse-3.webp",
  "openingCaption": "On natural light, thoughtful details, and finding a point of view."
}