{
  "slug": "social-club-creator",
  "theme": "social",
  "name": "SOCIAL CLUB",
  "creator": "Jules Carter",
  "tagline": "Creator. Storyteller. Your brand’s next collaborator.",
  "headline": "Your next collaboration\nstarts here.",
  "intro": "I’m Jules. I make colorful, personality-led lifestyle content that gives people a reason to stop, watch, and connect.",
  "cta": "Watch My Work",
  "contactCta": "Work With Me",
  "workTitle": "Good energy.\nGreat stories.",
  "aboutTitle": "A real person.\nA fresh perspective.",
  "bio": "Part curious observer, part camera-roll enthusiast. I turn products, places, and everyday finds into playful stories with a clear point of view.",
  "approach": "I start with what makes the product interesting, then find the hook, format, and delivery that feel right. Every project gets a thoughtful concept and a little personality.",
  "location": "Austin, TX",
  "filters": [
    "UGC",
    "Lifestyle",
    "Photography"
  ],
  "projects": [
    {
      "id": "project-1",
      "title": "Color outside the lines",
      "category": "UGC",
      "type": "Product story",
      "format": "vertical",
      "poster": "/template-assets/creators/social-1.webp",
      "video": "",
      "alt": "Color outside the lines — original demonstration imagery",
      "brief": "Turn everyday footwear into a color-led, detail-focused product story.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-2",
      "title": "Meet the maker",
      "category": "Lifestyle",
      "type": "Creator introduction",
      "format": "vertical",
      "poster": "/template-assets/creators/social-0.webp",
      "video": "",
      "alt": "Meet the maker — original demonstration imagery",
      "brief": "Introduce the voice and personality behind the camera.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-3",
      "title": "Behind the content",
      "category": "UGC",
      "type": "Behind the scenes",
      "format": "vertical",
      "poster": "/template-assets/creators/social-2.webp",
      "video": "",
      "alt": "Behind the content — original demonstration imagery",
      "brief": "Show how a simple idea becomes a clear, engaging short-form story.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-4",
      "title": "Your afternoon pick-me-up",
      "category": "UGC",
      "type": "Product demo",
      "format": "vertical",
      "poster": "/template-assets/creators/social-3.webp",
      "video": "",
      "alt": "Your afternoon pick-me-up — original demonstration imagery",
      "brief": "Give a drink its moment with confident framing and a concise sensory story.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-5",
      "title": "Out of office",
      "category": "Lifestyle",
      "type": "Style story",
      "format": "vertical",
      "poster": "/template-assets/creators/social-4.webp",
      "video": "",
      "alt": "Out of office — original demonstration imagery",
      "brief": "Bring an outfit into a real setting with a relaxed, wearable point of view.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    },
    {
      "id": "project-6",
      "title": "Ideas live here",
      "category": "Photography",
      "type": "Editorial photography",
      "format": "landscape",
      "poster": "/template-assets/creators/social-5.webp",
      "video": "",
      "alt": "Ideas live here — original demonstration imagery",
      "brief": "Capture a creative workspace through color, rhythm, and considered details.",
      "deliverables": "Sample scope: one edited concept and a selection of supporting stills. Final deliverables are agreed in the brief.",
      "approach": "Start with a clear idea, style the setting, capture the important details, and finish with a concise, considered edit.",
      "role": "Independent concept, styling, and creative direction. No client relationship is implied."
    }
  ],
  "services": [
    {
      "title": "Content for your brand",
      "description": "UGC you publish on your own channels. No creator audience is required.",
      "includes": "Product demos · hooks · lifestyle stories",
      "price": ""
    },
    {
      "title": "Sponsored content on my channels",
      "description": "A separately agreed partnership for publishing to my own audience.",
      "includes": "Concept · production · disclosure · publishing",
      "price": ""
    },
    {
      "title": "Photo & video bundles",
      "description": "A coordinated set of assets from a single creative brief.",
      "includes": "Edited videos + product photographs",
      "price": ""
    }
  ],
  "email": "",
  "formEndpoint": "",
  "socials": [],
  "showPrices": false,
  "audienceInsights": [],
  "mediaKit": "",
  "testimonials": [],
  "clientLogos": [],
  "showreel": "",
  "showreelPoster": "/template-assets/creators/social-1.webp",
  "decorativeVideo": "",
  "introNote": "Fictional creator • Original demonstration portfolio",
  "portrait": "/template-assets/creators/social-0.webp",
  "faq": [
    [
      "What is your turnaround?",
      "Timing depends on the brief, product arrival, and deliverables. We agree a production schedule before work begins."
    ],
    [
      "Are revisions included?",
      "The agreement defines the number of revision rounds and what is included. A change in direction or a new brief is scoped separately."
    ],
    [
      "What files will I receive?",
      "Edited files in the agreed formats and aspect ratios. Raw footage, alternate edits, and additional photography can be discussed."
    ],
    [
      "Can we use the content in paid ads?",
      "Organic use, paid advertising, partnership ads, exclusivity, and usage duration are agreed separately before production."
    ],
    [
      "Do you need a large following to make UGC?",
      "No. UGC production creates content for a brand’s channels. Posting to a creator’s own audience is a separate service."
    ]
  ],
  "palette": {
    "paper": "#f7f5ea",
    "ink": "#171717",
    "accent": "#2449ec",
    "line": "#cecec5",
    "muted": "#585950",
    "soft": "#e9e9df"
  },
  "availability": "Let’s plan your next project."
}